Budweiser and Hockey
Budweiser Hockey Mass display.
BUD 30 PACK SLEEK CANS
Budweiser was looking to build from the existing “Always Cold. Always Ready” campaign to promote their new Sleek Cans in Canada. Because this was taking place during the winter months, we felt hockey would be the perfect sport to combine entertainment with the Budweiser occasion. We developed an range of concepts for mass displays 25-50 cases that captured the excitement of hockey and the cold refreshing King of Beers.