Dos Equis-Tecate-7-11 Cinco
Cinco De Mayo Promotion
Dos Equis and Tecate were looking for a 360 campaign to activate in convenient stores around Cinco De Mayo. They recognize that many consumers were using a quick trip to c-stores on their way to Cinco De Mayo parties for beer and snacks. We needed to keep Dos Equis and Tecate top of mind for those consumers at the store. 7-11 had recently expanded their food options in the store and where looking for unique ways to promote the options.
Our answer was to capture the Cinco spirit by winning a trip to Mexico for a private tour of the Dos Equis and Tecate brewery. The art direction was to capture the authenticity of the holiday.
Using social media we asked customers to “Show Us How You Cinco” and post it on Twitter. Contestant’s posts will be evaluated and a winner chosen.
Concept Only-Images all FPO no rights have been secured.