Ritz Crackerfuls

RITZ Crackerfuls was launching two new flavors at Walmart. Mondelez was looking for a clever way the bring the brand to life playing off the excitement of the new flavors.

RITZ Crackerfuls was launching two new flavors at Walmart. Mondelez was looking for a clever way the bring the brand to life playing off the excitement of the new flavors. 
Concept 1—Run Wild
Concept 2—Twice the flavor 
Concept 3—The Besties
We created an online campaign with a direct mail piece. 
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