Ritz Tailgate
RITZ: The RITZ brand was looking to build upon its “Open For Fun” campaign and create an experiential marketing event around the 2010 NFL Pro Bowl game. Challenge: Create an engaging buzz-worthy NFL tailgate event what will encourage our SVC to take part in Ritz Funner Weekends in 2010. Use NFL stars to promote the event and draw traffic. Use a local retailer in overall program to help move product and incentivize purchase.
